Is Your Rental Property Being Marketed Effectively? Is Your Rental Property Being Marketed Effectively?

Is Your Rental Property Being Marketed Effectively?

At Greg Hocking, we want to ensure that our landlords have a rewarding, stress-free experience. We believe that finding a tenant who will look after your investment property, pay rent on time and let you know about any maintenance issues before they become a bigger problem takes a lot of the hassle out of being a landlord.

When it comes to attracting a quality tenant, the rules aren’t particularly different to the sales market. Importantly, you only get one chance to make a great first impression. That’s why we recommend that our landlords invest in a comprehensive marketing campaign which may include:

  • Professional photos – these will help your property stand out in a competitive market and ensure that online views convert to in-person inspections. We can even arrange to have vacant properties digitally furnished, shown in the image above, so potential tenants can get a feel for the space rather than looking at empty rooms.
  • A premium online listing – no one will rent your property if they can’t find it. Spending a little extra for a high-profile position will get it in front of all potential tenants.
  • Floor plans – a professional floorplan is also worth considering and can often be created at the same time as your photos for a small additional cost.     

We believe that the additional cost of these elements more than pays for itself by attracting quality tenants, allowing you to achieve a higher weekly rent and ensuring your rental is leased sooner. And of course, all these expenses are tax deductible.

Contact your local Greg Hocking office today to speak about maximising your rental’s marketing campaign and other ways we can support you with getting the most from your investment property.