Greg Hocking | Franchising

Boost your real estate business

The Greg Hocking Group is one of Melbourne’s leading real estate networks. Our franchise growth is due to our comprehensive understanding of what it takes to run a successful real estate business.

Led by Greg Hocking, the Group operates as an integrated network of peer offices, rather than under a structure where head office ‘calls all the shots’. Each Greg Hocking Director is a successful business operator in their own right, and is encouraged to share their wisdom with the Group.

As a Group, we’re committed to setting new benchmarks for professional service and results in Melbourne’s real estate industry

Why join us?

Joining the Greg Hocking Group gives your business instant brand name recognition and speaks to your professionalism. It means a solid foundation and ongoing support to help you grow. Our franchisees enjoy:

Double the brand benefits

Our franchisees leverage the brand equity of both the Greg Hocking name and their own name – e.g. John Holdsworth’s office at Albert Park is “Greg Hocking Holdsworth”.

Support every step of the way

From locating premises to recommending suppliers for fit out, sourcing rent rolls, establishing administration systems and building marketing and recruitment plans, you’ll be set up and ready to go in no time.

Group buying power

We’ve negotiated serious discounts with a range of corporate suppliers such as Officeworks and telco providers. We buy branded items in bulk to secure significant discounts for all offices.

Professional design and advertising services

Our advertising agency creates professional, tailored marketing material for each office. They take care of promotional pieces including press advertising, online layouts, boards, custom brochures and our weekly magazine

Accounting services and benchmarking

Our accounting team know the industry inside out. They provide a range of book keeping, accounts management and financial services for franchisees looking to outsource these tasks, and show you how your business is tracking against the competition via regular benchmark reporting.

IT expertise

IT is a critical part of any modern business; our experts will make sure you have all the support you need.


We’re big believers in the value of training and professional development. We provide a comprehensive induction for every team member, conduct monthly sales training sessions and hold external training sessions throughout the year.

Talk to someone like you

If you’re anything like us, a frank conversation with someone who understands exactly where you’re coming from is probably going to be more helpful than anything we can put in writing.

We’d love to help you grow your business. If you have any questions please call us anytime:

Greg Hocking 0418 329 961 | Marguerite Foxall 0417 504 808